eleganceinlife's Story

eleganceinlife, formerly Ntrinsic Studio, was founded in 2016. During 2020, we realised it was really eleganceinlife that invoked some of our favourite images, those of femininity, courage, and spirit. It was time to get back to our roots.

eleganceinlife shed its junior image and evolved into a more mature, contemporary brand. This allowed twenty-something women to appreciate the line of clothing that catered to their intelligence, creativity and individuality, while keeping with its great quality and affordability.

And that's just who we wanted to reach: a twenty-something-year old girl: smart, creative, confident and comfortable in all aspects of her being; free and adventurous; from sweet to tough, to tomboy to romantic. A girl who likes to keep busy and push life to its limits, travelling, hanging out and everything in between. 

Today we draw, design, sew and buy for her. We offer her countless options within our own collection, so even if she takes her best pal shopping, they won't come out looking at all alike. If she wants her colours and patterns all mixed up, that's even better, picking through our sweaters, knits and skirts. And our design team is expecting to offer even greater variety accessories range.

eleganceinlife is privileged to work with an amazing array of creative and talented makers around the globe. Our ultimate goal is to have full traceability of our supply chains. This means physically visiting each operation, building relationships and having an understanding of their working environments and processes. We have visited all our tier one suppliers and the majority of our tier two suppliers. As we only use certified fibres and fabrics this allows us visibility and assurance that they meet international standards for social compliance.

We hope you find the same fun and enjoyment in our collection that we had while creating it. 

Yours in style
The eleganceinlife Team xx